Funnel Hacking – How To Take Advantage Of The Marketing Funnel
Optimizing Your Landing Page for Maximum Conversion

The best advertising methods have been included into your campaign, so why haven't sales increased? What exactly is the issue?

An effective marketing funnel is the foundation of any successful marketing campaign. It tells you how to influence people to move from point A to point B as a marketer. If you want to succeed, you'll have to go above and beyond because today's plethora of digital outlets has substantially complicated the purchase process.

Hourglass funnels are a reaction to consumers' changing purchasing habits. After the conversion, the buyer's lifespan continues in a non-linear fashion.

Discover the stages and methods of the new marketing funnel and how they may be used in each phase:

Start by establishing the authority of your brand.
Essentially, brand awareness is how well-known your brand and its products or services are among your target audience.

They should be aware of who you are and what you do. In order to make your brand a part of people's purchasing patterns, it takes time, work and patience. When you want to connect with others, the first step is to let them know that you exist.

People can be scared and turned off by a sales-oriented approach. To gain their trust, you should provide them with relevant and educational content. Don't keep bringing up the product. The topics you choose to discuss should always be linked to what you have to give.

If you employ SEO, more people will find your website and its content (SEO). It's a search engine optimization (SEO) tactic that helps you rise in the rankings.

When it comes to increasing your company's visibility online, nothing beats social media. The number of social media users is expected to surpass 2.77 billion by the end of the year.


You can use social media to promote your website's blogs. Hootsuite and other online scheduling applications can be used to automate and simplify the posting of blog posts on several social media platforms.

Next, find the sources of your discomfort.
What's the point? When a customer has an issue, they'll look for a solution. Make sure you discover and address customer pain areas, then match this information to your product or service. This level is referred to as engagement in the new marketing funnel.

Free insider knowledge can be found on social media. Getting to the bottom of a problem doesn't have to cost you any money. When you log on to social media, you'll see people engaging with brands both positively and negatively. You can keep tabs on your competition's customer service strategies by checking online reviews and comments.


Join Facebook communities relevant to your brand's niche. Having direct access to the lifestyle and shopping habits of your target audience is possible. Even if you don't agree, you can provide suggestions.

Customers are looking for specific products. Researching a solution on the internet is common among consumers. Through keyword research, you can discover what your audience is searching for. Services, both free and paid, can make things easier. Access to data-driven information such as traffic volume and even the highest-ranking website for a given phrase is available.

Finally, you can utilize BuzzSumo to find the most popular content on social networks. If you're looking for anything specific, you can narrow your search by region, language, or date range. The free edition only provides a limited number of engagements and shares across a variety of social media networks.

Use tailored content to develop a deeper connection with your customers.
What's the point? Prospects aren't yet ready to commit to a purchase in the consideration stage.

Your prospects' pain points can now be addressed more effectively thanks to the additional information you've gathered in the subsequent steps.

It demonstrates the brand's genuineness in resolving customer issues, which in turn builds customer confidence. As a result, how can you influence the purchasing decisions of your potential customers? In order to position your brand as the answer, you need provide the following:


Resources that can be downloaded, such as manuals, videos, templates, and eBooks, are all examples of this. It's a great way for customers to learn more about your company and services. Do not withhold any details from anyone. Remember that your goal is to persuade them to buy.

You don't always have to give away precious resources, especially if they're priceless. Signing up for your newsletter is the only way for them to gain access to more materials. In the retention stage, this is a terrific approach to build your email list.

Writing for the Internet – To draw in customers, you can still use blog posts and articles in the third step of the new marketing funnel. Although the approach is unconventional, it works. It should demonstrate how your brand is superior to the competition in handling client issues during the consideration phase. Incorporate the benefits of your products or services into the article, but don't overdo it. When making a sales call, you don't want to overload your audience with a lot of information.

The fourth step is to make customers feel at ease by providing a simple and transparent payment process.
What's the point? Your prospect is finally ready to make a purchase. Leaving them now would be unwise. Enhance the customer experience by making the payment process as simple as possible.


Shoppers are more likely to abandon their carts if the checkout form is too obtrusive. Consumers may abandon their shopping carts if you ask for too much personal information in the checkout section of your website. It is sufficient to have their name, email address, city, and preferred payment and shipping method available to you in most cases. You don't need to ask someone for their phone number or their gender.

Add an SSL certificate to your website to ensure a safe and secure shopping experience.

Next, provide onboarding resources and tools.
Essentially, the new marketing funnel doesn't end when a customer buys a product. Onboarding tools and resources must be provided to new customers in order to help them utilize your product effectively and efficiently throughout the post-purchase experience, known as the adoption stage.


Send in FAQs and other information for a knowledge base. Don't exclude new customers from the conversation. Just in case they run into a difficulty, you can email them debugging advice and other how-to tips.

The sixth step is to keep your clients interested in your brand.
After providing onboarding information, the next step is to keep customers interested in your business and build a sense of trust. Existing clients need to be provided with content that is both relevant and useful. Assume you run an internet shop selling copper mugs. Sending promotional blog posts to potential customers who already own your products is a waste of time. Give them drink recipes and even tips and tactics for copper cup care.

The content of your emails should be tailored to your audience. To avoid losing long-term customers, you need to keep them engaged. The content should be tailored to the individual's requirements, interests, and purchasing habits.

Steps 7 and 8 should be expanded and endorsed.
Expansion and advocacy are at the very end of the new marketing funnel. You need to find new and better solutions in order to remain relevant to both new and long-time customers during the expansion phase. In contrast, in the advocacy stage, clients are transformed into brand advocates. You can reward your customers for spreading the word about your business or items to their friends, family, and even followers on other social media platforms.

Wrap-Up
You have a variety of alternatives when it comes to promoting your business. Having a logical, practical, and successful marketing funnel in place is critical to acquiring leads and converting them into paying consumers for your brand.